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Win More Federal Contracts by Thinking Like an Evaluator

Unlock the insider advantage with proposals that speak the evaluator’s language, even when they’re not experts in your service.

Most proposal consultants help you write better.

We help you win more by aligning your proposals with the decision-making logic used by actual government selection boards.

I highly recommend Michael Isenhour as a consultant in public sector sales and government contracting. Michael excels at aligning organizational capabilities with government needs, using data-driven insights to identify opportunities and develop clear, actionable strategies. His ability to navigate procurement pathways, prioritize opportunities, and guide efforts from identification through contract award makes him a valuable advisor in the federal market.

Mike Isenhour flawlessly manages a contract, that employs hundreds of employees and is worth tens of millions of dollars. Mike works with ACC Orlando to ensure no work stoppage occurs or degraded training occurs under his watch. As the COR, he can be counted on to manage very large contracts.

Mike has a knack for working under pressure to deliver results on time and within budget. He is adept at risk management, issue resolution, and issue management. He has been a valuable asset to my team and a proactive and effective project manager. He's a great resource!!

Michael is organized, data driven and process oriented Program Manager. He is one of the best PMs that I have known in both my military and civilian careers. He originally started out as our COR and quickly adapted to the PM role when circumstances required him to take on the PM role. His work has been spectacular and I would not hesitate to have him on my team.

You're great at what you do but that doesn’t always come across in your proposals. The people evaluating your bids might not understand your service, and most proposal help doesn’t fix that. I’ve been on those selection boards. I know what makes a proposal win. With The Insider Advantage™, I help you refine your already good proposal into a clear, evaluator-friendly package that increases your chances of landing the contract — without starting from scratch.

Problem → Why Proposals Lose

1. Misalignment with RFP evaluation factors
➡ Failure to directly address how your proposal meets the evaluator’s scoring criteria.
(Proposals that talk around the requirements — instead of to them — consistently score lower.)

2. Missing evidence of past performance relevance
➡ Insufficient proof that your past work directly supports the scope, scale, or complexity of the current opportunity.
(Evaluators want to see more than experience — they want relevance.)

3. Weak articulation of strengths vs. competitors
➡ Inability to clearly differentiate your technical strengths and value-adds in contrast to what others may offer.
(If your proposal sounds like everyone else’s, it gets scored like everyone else’s.)

Solution

🏆 Proposal diagnosis and root‑cause analysis that reveals exactly where evaluators deduct points.
(We identify the real scoring gaps — not surface‑level issues.)

🏆 Strategic recommendations that make your proposal clearer, stronger, and easier for evaluators to score.
(When reviewers can quickly find and justify high scores, you win more often.)

🏆 Coaching that upgrades your internal proposal review process to evaluator standards.
(So your team stops guessing and starts submitting bids that hold up under scrutiny.)

“Why Your Proposal Lost” isn’t just a checklist — it’s a wake-up call for qualified teams that keep getting overlooked.
This evaluator-informed guide exposes the most common reasons federal proposals fail — reasons your internal team may never see coming. It reveals where you’re silently bleeding points, how evaluators spot red flags within the first 90 seconds, and why even strong past performance or technical capabilities won’t save a proposal that’s vague, misaligned, or hard to score.

Most teams think their proposal was “good enough.” This checklist shows you why that thinking is costing you real awards — and what to fix before your next bid lands in the ‘no’ pile again.

Get Your "Why You Lost Checklist Now."

✅ Evaluator Lens Blueprint™

Get your proposal reviewed and restructured from the perspective of an actual federal evaluator — so your strengths don’t get lost in translation.

🛡️ Compliance-to-Clarity Model™

We help you bridge the gap between technical compliance and compelling clarity, especially for reviewers who aren’t experts in your field.

📊 Proposal Win Readiness Score™

A private scoring system that mirrors how government boards assess bids — so you can pre-check and strengthen your proposal before submission.